Slidesharing – A short story
Chapter 1: Introduction
I recently read an article entittled “How I hacked Slideshare to Optimise Twitter” by Kevin Baldacci, a content marketing analyst for Salesforce’s desk.com. In it he shares his strategy to optimize Twitter engagement through Slideshare. In order to achieve this he has created a slide deck called “50 Customer Service Quotes you NEED to Hang in your office” on the basis ‘that people love quotes and love to tweet them to others.’
Kevin has created a presentation that captures the viewers imagination and combines this with a simple method to enable them to (sub-consciously) market his products and services – very clever! The results speak for themselves – almost half a million views recorded to date. Now that’s what I call a high net promoter score!
Chapter 2: Tweetfest – toe in the water
So I decided to have a dabble myself to see what I could do. My early attempt to create a slide deck with embedded buttons capable of carrying an appropriate payload did not work! I was reminded of Thomas Edison who is attributed with saying “I have not failed. I’ve just found 10,000 ways that won’t work.”
When the break through did eventually come for me it wasn’t quite so dramatic, or game-changing, as discovering electricity, but nevertheless it did feel pretty good. One lesson learned along the way is that the first 3 slides in a Slideshare do not support the inclusion of a share button!
In this slide deck the first five slides are bulk standard – that is to say that they do not have built-in share buttons. However, when repeated, at positions six to ten, I have included the Twitter logo as a button. Each button generates a carefully crafted message, using bitly to organise and shorten links that are then incorporated into a pre-formatted tweet using clicktotweet (For further information see Kevin’s 10 steps guide)
Chapter 3: #Arabiannights
During August 2013, as part of APM’s ProgM SIG Summer series I organised a webinar with Nick Fewings entitled ‘Arabian Nights – Turning a Project team around in the desert.‘ Immediately after the event the recording was uploaded to YouTube and the presentation to Slideshare. Following this, armed with knowledge of Kevin’s hack … a camel share me button was inserted.
The result; more than 1250 views in just one month, out-performing all other presentations in the same Slideshare Channel and helping to promote the APM and Ngagementworks products and services in equal measure.
Chapter 4: Add some humour …
The day that Albert Einstein most feared is finally here‘ is a visual joke that has been doing the email rounds recently. As it includes a quote from the great man himself I decided that it would be worthy of Slidesharing treatment.
Hence, another slide deck with embedded ‘click to share’ buttons that advertises my own products and services. So if anyone does happen to click the button, the following Tweet is generated:
Chapter 5: Pay it forward
The “16 Unique & Innovative Ways to Market your Business” presentation is described as having been created by a group of volunteers who try to make a difference in the world by ‘volunteering in an orphanage in Moshi, Tanzania. Readers are invited to support the project by making a small donation at Youcaring.com
So with a mix of great hints and tips such as “Rent human billboards in your target cities” and “Sponsor a slideshare presentation for an ad spot.” the presentation serves both to inform as well as promote a worthy cause.
And the statistics tell their own story with well over 0.75 million views – and more 80% of them coming from 47 embeds, 165 likes, 43 comments and more than 2,000 downloads.
Chapter 6: Coming soon – #eventroi
So how can these knowledge and skills be applied? Well how about the application to to the promotion and reporting of events in order to increase event ROI (#eventroi). This will include Project Challenge #projchallenge on 15/16th October 2013 and ProgM’s “Delivering more for less: using programme management to achieve transformational change in an era of austerity” #apmmore4less on 26th November 2013.
So … watch this space!